8 Common Factors About Top Skincare Brands in Indi
8 Common Factors About Top Skin Care Brands in India The beauty industry is booming like never before. During the pandemic, there was a sudden spike in skincare products. Consumers got a lot of time to evaluate the products they are using. Since the use of makeup was minimal during the lockdown phase, customers paid more attention to skincare. With more awareness and knowledge of ingredients, there are a lot of options to choose from. Nowadays, everyone is focusing on creating the perfect skin care routine for themselves. In the past few years, the importance of skincare has come to light making consumers more receptive to addressing skin problems. With the fast-changing trends in the industry, consumer behavior and buying patterns change as well. However, there are certain factors that are common in all the top skin care brands in India. Here are the characteristics that make the brand so popular: Understanding the requirements For the longest time, companies did not formulat